Our Story

For too long, socks have been treated as an afterthought—disposable, poorly made, and destined for the trash. We’ve all accepted the "status quo" of socks that lose their shape, smell by noon, and develop holes just when we need them most.

I started Socksational because I believe that the things we use every single day should be the things we care about the most. From the planet we inhabit to your favorite socks you wear every day. This isn't just a brand; it’s a movement to raise the standard of the daily essential, mindfully. 

Our journey began with what we called our "Moonshot": a mission to engineer a sock that refuses to compromise and balances all we need perfectly. We wanted the natural, odor-fighting magic premium Merino wool, high-performance durability, and a price point that makes sense. Whether you’re navigating a high-stakes meeting or a demanding trail walk, your feet are your foundation. You deserve a foundation that is comfortable and lasts.

But the product was only half the battle. As professionals, we have enough on our minds. That’s why we developed our Circular Sock-as-a-Service Loop. We don’t just manage your wardrobe automatically; we take responsibility for the entire lifecycle. By sending your old socks back to us, you help close the loop, ensuring they are recycled and repurposed rather than wasted.

So while you enjoy your warm feet at work or you fresh feet during a hike. We make sure your old socks get recycled and repurposed caring for our planet. That is the mission we stand for. We know your live is busy, so let us deal with this part. 

Let’s do great things. Starting from the ground up, one step at a time. 

Erik

Founder, SockSational